Urban Skin Rx® Announces CEO Transition: Victoria Payne to Lead Inclusive Skincare Brand

rachel roff

Urban Skin Rx® (USRx) has announced a change in leadership as Rachel Roff steps down as Chief Executive Officer, effective August 31st. In her place, the company’s Chief Financial Officer, Victoria Payne, has been appointed as the new CEO. USRx is renowned for its commitment to providing inclusive, clinical skincare solutions.

Roff, a licensed aesthetician, founded USRx in 2010 and has overseen its growth from a startup to a multi-million dollar skincare brand available online and at major retailers across the U.S., including Target, Ulta, Walmart, and CVS. Under her leadership, USRx has garnered recognition from both consumer and business media and received numerous industry accolades.

Expressing her thoughts on the transition, Roff stated, “Now it is time for the brand’s new chapter and my new chapter. I have decided to pass the role of CEO to Victoria Payne, who I feel confident will continue my passion for allyship, inclusion and equity.”

Victoria Payne, the incoming CEO, brings over 20 years of leadership experience to the role, with a strong background in strategy, M&A, operations, supply chain, financial planning, and data analysis. She is poised to lead USRx and support its growth across ecommerce and retail channels.

Victoria Payne remarked, “I am honored to take on the role of CEO of USRx. This is an important time for the brand, and we will continue our Founder’s legacy to best meet the needs of our customers by championing inclusivity, innovation, and a company culture that we can all be proud of.”

USRx’s mission is to provide accessible skincare for diverse skin tones through scientifically researched ingredients and targeted solutions that address issues such as hyperpigmentation, dark marks, and uneven skin tone.

With this leadership transition, USRx aims to continue its commitment to inclusivity and innovation in the ever-evolving beauty industry.

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