Mobilink Microfinance Bank & CARE International in Pakistan collaborate to promote entrepreneurial ventures

ISLAMABAD: Mobilink Microfinance Bank Limited (MMBL), Pakistan’s largest digital bank is collaborating with CARE International in Pakistan (CIP). The collaboration is powered by CARE’s Ignite project, funded by the Mastercard Center for Inclusive Growth, enabling financial and technological access for entrepreneurs, especially females. The Ignite project is part of a global collaboration between CARE and the Center for Inclusive Growth, Mastercard’s social impact arm.

On the occasion, Ms. Romina Khurshid Alam, Special Advisor to the Prime Minister praised the collective efforts of both CARE International and MMBL towards fostering a synergistic approach to enhance the financial inclusion of women entrepreneurs in Pakistan. Moreover, she indicated that women’s economic empowerment is a key priority area for the government and encouraged the promotion of similar initiatives to reach the underbanked segments of the population, especially women. She added that such projects continue to lend unwavering support for women’s long-term financial development and the nation’s economic growth.

Through this strategic partnership, MMBL and CARE aim to accelerate the financial inclusion of more than 12,000 entrepreneurs, especially females who have been running their businesses for at least two years and have employed a minimum of 2-10 staff members. Enhancing access to credit and subsidized loan products helps scale their operations considerably. In addition, the collaboration will also support the capacity building and mentoring of these budding entrepreneurs with a focus on the use of digital technologies. With the power of technology and telecommunication connectivity, female entrepreneurs attending the event were given mobile phones, to facilitate convenient and secure access to premium digital financial services and hybrid lending solutions to help scale their businesses.

Addressing the audience at the event, Ghazanfar Azzam, President & CEO of MMBL said, “There are about 100 million unbanked people in Pakistan, and at least 82% of them are women. Women, in particular, lack access to formal digital financial services, making it difficult for them to participate in economic activity. MMBL, through this strategic partnership with CARE, is focused on training female entrepreneurs across the country to upskill their technical and professional skillsets, thereby reducing poverty and boosting prosperity by financially empowering them. This strategic partnership will play a critical role in promoting financial inclusion across the country and further the common goal of closing the gender gap in the financial sphere.”

Speaking at the launch, the Country Director of CARE International in Pakistan, Adil Sheraz said: “With women constituting nearly 50% of Pakistan’s population, gender equality in all its interventions is a key focus area for CARE. Through this collaboration with MMBL, we seek to facilitate the much-needed access to finance and capacity building for growth-oriented entrepreneurs, especially women. This collaboration with MMBL is part of CARE’s focus on synergistic efforts to enhance financial inclusion in the country, especially for women.”

Lisa Richman, Eastern Europe, Middle East and Africa Director for the Mastercard Center for Inclusive Growth, said: “At Mastercard, we believe that financial inclusion is the path to a prosperous future for all. We are committed to supporting entrepreneurs in their digital transformation journey and through the Center for Inclusive Growth, we will continue to provide entrepreneurs, especially women, with the financial tools, training, know-how, resources, and technologies they need to connect with the digital economy to drive further growth and become more resilient. We are proud to build on our longstanding global partnership with CARE as we mark the next chapter in our journey in Pakistan.”

About MMBL:

Mobilink Microfinance Bank Limited (MMBL) is Pakistan’s largest digital bank serving over 40 million customers through 182,500 branchless banking agents nationwide. MMBL operates on a hybrid model that combines traditional microfinance with mobile/digital banking technologies. The bank now operates with over 100 branches and employs more than 2000 employees. It provides a USSD (GSM) based digital channel in the country offering savings, micro-enterprise (MSME) loans, small housing loans, remittances, collection (of utility bills and loan installments), mobile wallets, insurance, G2P, B2B & B2P payments, thus playing a leading role in the promotion of financial inclusion. For more information, please visit:

About Care International in Pakistan:

CARE International is an international non-governmental organization (INGO), working around the globe in 104 Countries to alleviate poverty and enhance self-resilience to restore and maintain people’s dignity and wellbeing. 

CARE International is working in Pakistan since 2005, PCP (Pakistan Centre for Philanthropy) certified organization and has an MOU with the Ministry of Interior (MOI) and Economic Affairs Department (EAD), Government of Pakistan. To find out more about CARE, visit the following URL:

About Mastercard (NYSE: MA), Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships, and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

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