LONDON: Sanderson Design Group PLC (AIM: SDG), the luxury interior design and furnishings group, is pleased to announce that its Harlequin brand has signed a three-year collaboration deal with Sophie Robinson, the interior designer and TV broadcaster known as “the queen of colour” owing to her passion for bright and exuberant interiors.
Sophie Robinson, whose popular TV programmes include Channel 5’s Dream Home Makeovers, will design and style a capsule collection of wallpapers and fabrics for the Harlequin brand, expected to launch in Spring 2023, using her signature bright colours and bold design.
The collaboration marks a further step in the development of the Harlequin brand. The renewed impetus behind the brand began last year with Harlequin’s Own the Room campaign and colour quiz, which helps consumers choose colours and designs from four profiles – Rewild, Reflect, Retreat and Renew. All new Harlequin collections are now categorised into these four profiles.
Sophie Robinson commented: “I’m so excited to be working with Harlequin, and their fabulously talented design team. I’ve been specifying their wallpapers and fabrics for many years across my projects, but this opportunity to bring my own unique sense of joyful colour and maximalist pattern to the brand is a real thrill. More people than ever want to embrace bright and bold interior designs and I’m here to show them how!”
Lisa Montague, Sanderson Design Group’s Chief Executive Officer, said: “We are delighted to be working with Sophie Robinson, the undisputed colour expert who, in common with our Harlequin brand, is seeking to help people express themselves, bringing bold, colourful, and exciting interior design into people’s homes. Sophie has a huge following among those interested in contemporary interiors and we look forward to the launch early next year of the first collection from this exciting collaboration, which aims to show people how to put colours together to suit individual styles.”