LONDON: 7digital (AIM: 7DIG), the global leader in B2B end-to-end digital music solutions, announced that its eMusic Live venture has once again partnered with AEG Presents to exclusively livestream this year’s Hangout Music Festival in the US.
The festival will feature some of the world’s biggest artists including Maren Morris, Kane Brown, Leon Bridges, Illenium, Sublime with Rome, and many more. This latest collaboration follows eMusic Live’s successful livestream of AEG’s Cali Vibes, the world’s premiere reggae festival, in February this year, reflecting the deepening of the relationship.
The eMusic Live platform is the first-of-its-kind platform for the live music industry to stage virtual concerts and create unique artist-to-fan experiences. Unlike other festival livestream platforms, eMusic Live creates an experience that matches the live event much more closely. Each artist receives their own unique event page that is fully branded and customised to each individual artist brand, merchandise and music.
Hangout Music Festival is taking place in Alabama, US, this weekend. With a diverse line-up of over 50 artists spanning the pop, rock, hip-hop, electronic, country and more, genres, the live event has attracted globally renowned performers. In addition to the livestream and merchandise offering, eMusic Live’s platform will feature community elements such as an interactive scheduler, next event recommendations and a chat function for fans to share their experiences.
AEG Presents is the world’s largest live entertainment company and an authority in live music. With a portfolio of premier music festivals, marquee concert venues and in-house content development, the company has multinational reach, promoting festivals and tours across Europe, Asia and North America.
Hangout Music Festival is but one of the festivals that AEG Presents promotes, with others including Coachella Music & Arts Festival and Stagecoach in the US, as well as All Points East and American Express presents BST Hyde Park in the UK. This multinational reach leaves this partnership open to further expansion.
Paul Langworthy, CEO of 7digital, said: “In furthering our relationship with AEG Presents, a world leader in the music and entertainment industries, we will be working with some of the biggest artists in the world and cementing eMusic Live’s position as the platform of choice to support and serve world-class artists. Setting eMusic Live apart from other music livestream providers, our platform is purpose built to prioritise the artist and maximise fan engagement and commercialisation. We look forward to continuing our relationship with AEG Presents.”
Bret Heiman, VP of Global Partnerships, AEG Presents added: “Following our successful Cali Vibes livestream with eMusic Live, we are excited to partner again to livestream Hangout Festival. As a company, we believe strongly in artists’ brand and vision, and eMusic Live allows each artist to individually showcase their brand, merchandise, and music in a festival livestream environment. With eMusic Live’s ability to closely replicate the live event, they were the clear choice for Hangout Festival’s livestream.”
