AUCKLAND: Nutritional Growth Solutions Ltd., a global provider of scientifically formulated and clinically studied pediatric nutritional products, has finalised and dispatched its first shipment of New Zealand manufactured Healthy Heights® product from manufacturing partner, NIG Nutritionals’ warehouse.
The initial 15,000-unit production is being dispatched in five separate shipments to Australia and China to fulfill distribution orders with Chemist Warehouse in China, UltraHealth and Australia Sunshine that will see Healthy Heights® stocked through popular ecommerce platforms Alibaba Tmall, JD.com, Tik Tok, Lazada, Shopee, Koala and Little Red Book, as well as on shelves in Chemist Warehouse stores in China.
Distributors will begin receiving stock next week with sell-through commencing in late April 2022.
CEO and Managing Director of NGS, Liron Fendell said, “Ensuring children around the world have access to high quality, nutritional products that support growth development is at the forefront of our operations.
“The shipment of the first production run of our New Zealand manufactured Healthy Heights® plays a large part in helping us reach this goal, with parents and children in China and Southeast Asia now having increased access to our clinically proven products that have been developed by pediatric doctors and formulated with the highest quality New Zealand whey protein.
“New Zealand is globally renowned for producing quality dairy and is held in the highest regards by parents in China and Asia. Manufacturing in New Zealand also provides us with a simpler, faster and more cost-effective supply chain. Our partner, NIG Nutritionals, has the capacity to produce up to 10 million units per year, allowing us to increase order volumes as required as we continue to execute our growth strategy in the region.”
Nutritional Growth Solutions is a global nutritional health company focused on the well-being of children. NGS develops, produces and sells clinically tested nutritional supplement formulae for children following 20 years of medical research into pediatric nutrition at Schneider Children’s Medical Centre, Israel’s largest pediatric hospital. The nutritional supplements market has experienced tremendous growth in recent years, but most attention has been focused on adult users and children under three years of age. The three to twelve-year-old consumers represent a larger market opportunity and NGS is highly differentiated from its competitors with clinically tested products and an expanding product portfolio to capture this market opportunity.