LONDON: Rapid Nutrition PLC (Euronext Growth: ALRPD, OTCQB: RPNRF), has entered into a non-binding letter of intent to acquire a highly successful Plant-Based brand, well-known for its vegan product bundles and influencer marketing.
Rapid Nutrition, a natural healthcare company focused on wholefood nutrition, diet management and life sciences products with extensive worldwide distribution, continues to expand its premium product portfolio with a focus on the growing vegan category.
The proposed acquisition, anticipated for next quarter, subject to final agreed-upon terms, aligns with the company’s strategy of scaling globally while expanding distribution and marketing opportunities.
With sales surpassing $1.1 million in just its first year, the Acquisition combines the public’s growing passion for the vegan lifestyle with the popularity of the social media, including an extensive team of internationally recognized influencers. With the vegan food industry now worth $15 billion, its vegan offering represents more than 90 options in the vegan niche, an ideal way to complement Rapid Nutrition’s current flagship brand SystemLS which incorporate a growing line of innovative vegan formulas.
“With rave reviews, strong sales and a vibrant influencer brand, this proposed Acquisition is an ideal addition to scale and compliment our Direct-to-Consumer growth, top-tier marketing force and new sales outlets,” said Rapid Nutrition CEO Simon St. Ledger.
“This acquisition will help Rapid Nutrition marry science with innovation in a way that attracts customers and investors alike.”
The plant protein market is projected to reach $7 billion in revenue by 2025. With a focus on health and wellness that has grown throughout the pandemic, Rapid Nutrition is boosting the field for plant-based products. In a recent Food and Health Survey by the International Food Information Council Foundation indicated that 70 percent of consumers believed high plant proteins were healthier to eat.
Based on the Vegan brands historical performance, the acquisition is expected to add an additional $2 million-plus revenue for Rapid Nutrition as well as further marketing and influencer opportunities. The company boasts a growing presence across Facebook, Instagram, Pinterest, Snapchat, TikTok and YouTube as well as an extensive email database.
Dedicated to the development and distribution of premium, science-based health and wellness brands across the globe, Rapid Nutrition shares a wealth of awardwinning products with consumers who are passionate about innovations that are “made by nature, refined by science.”
Rapid Nutrition’s first-class scientific team matches the experience of its management team to keep both the company and consumers on top of the latest industry trends and developments, while aligning with industry leaders worldwide to deliver effective supplements and solutions.
Rapid Nutrition aims to be the supplier of choice globally by offering premium brands with the highest-quality ingredients to deliver maximum results. www.rnplc.com