LONDON: Cellular Goods (LSE: CBX), a UK-based wellness company that provides premium consumer products formulated with lab-made cannabinoids, announced the launch today of its broadscale two-city outdoor marketing campaign in the UK.
The campaign will run over the next two months and feature advertisements to be displayed at more than 100 digital screens and high impact print billboards across prominent high street locations in London and Manchester. In addition, more than 20 digital screens will feature the advertisements at health and fitness destinations at David Lloyd and Harbour Clubs in London.
The move is part of Cellular Goods’ nationwide marketing campaign which kicked-off with the publication of a white paper highlighting the age prevention benefits of cannabigerol (CBG) and cannabidiol (CBD) used in its products and the start of product sales on Amazon Marketplace from February this year.
The outdoor push is aimed at promoting Cellular Goods’ Look Better (skincare) and Feel Better (supplements) product ranges. The advertisements will appear on different dates and durations on each location.
Anna Chokina, CEO of Cellular Goods, commented: “We’re pleased to announce the beginning of our outdoor marketing campaign which will complement our ongoing national marketing campaign aimed at introducing our brand and premium products to a broad consumer audience. We are committed to continue delivering marketing initiatives to not only continue raising awareness about our brand, but also to teach Britain about cannabinoids and their potential to improve people’s wellness.”