VANCOUVER: Plant Veda Foods Ltd. (CSE: MILK) announced that its Plant Gurt spoonable yogurt has been approved for sale by Whole Foods Market, one of the world’s most discerning retailers, and will be available in certain locations in British Columbia in the second quarter.
Whole Foods Market is more than just a grocery store: they seek out the finest natural and organic foods available, and they maintain the strictest of quality standards. Whole Foods has over 500 stores in North America, sales of over $16 billion USD, and is owned by Amazon.com.
The Plant Gurt product line launched in late 2021 and features 3 flavours: plain unsweetened, mango, and blueberry. One tub of Plant Gurt (spoonable yogurt) contains billions of probiotics.
Made with simple whole food ingredients, including unsweetened and natural agave sweetened options. Spoonable yogurts serve as a perfect snack, a base for breakfast bowls, cereals, smoothies, and so much more. Spoonable yogurt tubs account for over 63% of the $115 billion USD global yogurt market.
Plant Veda intends to leverage Plant Gurt’s initial rollout with B.C. outlets to the hundreds of other Whole Foods locations North America-wide.
“Getting Plant Gurt onto the shelves at Whole Foods Market is a great milestone achievement for Plant Veda,” stated Sunny Gurnani, CEO of Plant Veda. “Product placement with Whole Foods is seen as the ultimate goal of many in the natural food businesses. Whole Foods’ commitment to quality, combined with their rigorous product standards is yet another confirmation of the excellence and purity of our products.”