SCOTTSDALE: The Alkaline Water Company has partnered with Source1 Purchasing, a leading data and technology company for hospitality procurement, to offer Deliciously Smooth Alkaline88 to Source1’s extensive network of clients.
These clients include many hospitality management companies, hotels, resorts, casinos, fairs and festivals, colleges and universities, and more.
“Source1 is a multiple-award-winning industry leader with a strong reputation and an extensive network of hospitality partners,” said Ricky Wright, President and CEO of The Alkaline Water Company. “They are a perfect partner to help Alkaline88® grow in the multi-billion-dollar hospitality channel. Their industry experience and innovative purchasing platform offers ease of access to our line of Deliciously Smooth™ water to thousands of their hospitality clients.
“Out-of-home consumption of bottled water accounts for only a small percentage of all units sold but, due to premium price points, an estimated 8.5 billion dollars’ worth of water was sold in the foodservice channel in 2020. Our distribution model, which has helped us grow to be the largest independent alkaline water company in the country, makes us better suited than most of our competitors to service clients in this channel. As alkaline water continues to grow as a category, it has been underrepresented in foodservice/hospitality. There is huge upside for the company in the channel and Source1 is a great partner to help us grow there.”
“Source1 Purchasing is pleased to partner with Alkaline88 as they make headway into the hospitality channel. Consumer demand for premium alkaline water continues to rise,” said Source1 President Sarah Davie. “Our new partnership with Akaline88 will give venues around the country the opportunity to meet that demand.”