LONDON: 4GLOBAL, a UK-based company focused on major sporting events and the promotion and measurement of physical activity, has entered into a partnership agreement with the Fitness Industry Council of Canada (FIC).
Under the agreement FIC will work with 4GLOBAL to develop ‘DataHub Canada’ utilising its extensive network of 6,000 facilities with over six million members across the country. 4GLOBAL will contribute its technical expertise and digital infrastructure and will develop a Social Value Calculator (“SVC”) in partnership with Sheffield Hallam University tailored for the Canadian health and leisure markets (see notification on 17 January 2022).
The DataHub Canada will be used to generate reports and analysis specified by FIC and provide a market entry platform for 4GLOBAL. These reports will in turn be used to develop a shared communications programme and for Fitness Industry Council of Canada (FIC) to promote the partnership and its associated tools and learnings amongst its extensive Canadian user base as well as its Federal and Provincial lobbying efforts.
This partnership will significantly increase the global capacity of the Company’s DataHub which is currently in excess of 1.2 billion of data points of how sport is consumed in UK, Europe and other international markets in South America and Middle East. It will also allow the Company to market its existing products to central government, cities and private operators following the same business model that it has successfully implemented in the UK and Europe.
Eloy Mazon, Chief Executive Officer of 4GLOBAL commented: “The partnership with FIC is a tremendous opportunity for us to extend out database into the huge North American market and will provide the potential for additional revenues for 4GLOBAL. We are very much looking forward to working with the FIC team and supporting them to achieve their social value objectives.”
4GLOBAL is a UK-based data, services and Software Company focused on major sporting events and the promotion and measurement of physical activity. The Company uses its proprietary data and software solutions to convert data into actionable insight which enables clients to promote sports participation, to reduce physical inactivity and to achieve economic, social and healthcare outcomes.