VANCOUVER: Komo, a fast growing plant-based food start-up, announced that within 10 months of the launch of its direct to consumer eCommerce platform, it has received 200 reviews with a five out of five star consumer rating.
“Our plant-based comfort foods blend the right amount of real, wholesome cooking with the science and technology of developing innovative plant-based recipes to deliver hearty, satisfying food experiences,” says Komo CEO William White.
“We put each of our meals through multiple tests to make sure each one meets our standards for taste, food satisfaction, and scalability. Our eCommerce platform provides us a direct relationship with consumers and allows us to carefully monitor every touchpoint of the consumer journey, giving Komo a competitive advantage over retail-only brands.”
In March 2021, Komo launched its Shopify platform using apps to enhance digital marketing and support a great online shopping experience.
Post-launch, Komo added applications Privy, Klaviyo and ReCharge to enable site pop-ups, email marketing, and subscription packages. The launch of Yotpo enabled automatic review generation where emails are sent out to customers automatically 7 days after their initial purchase, along with a text message.
The Yotpo application collected approximately 240 consumer reviews over the past ten months, allowing Komo to assess consumer pain points and discover promising product development opportunities. Last summer Komo used feedback from consumers and other data to support the launch of the Komo Plant-Based Meal Helpers line of frozen plant-based foods – versatile meal starters to allow the creation of plant-based dishes at home.
Komo plans to use feedback from Yotpo for future launches planned for this year. In addition to being sold through eCommerce, Komo products are sold through a distribution network of online and brick-and-mortar grocery, convenience, and natural retailer channels.