VANCOUVER: Eat Well Investment Group’s majority-owned portfolio company, Amara Organic Foods is now available in approximately 200 HEB Grocery Company, LP (“H-E-B”) locations in the United States.
H-E-B is one of largest independently owned food retailers in the United States. The company has been operational for more than 100 years and serves families across Texas and Mexico in 155 communities with over 420 stores.
Additionally, H-E-B recently ranked second, behind only Amazon, in dunnhumby’s Retailer Preference Index, which provides data on top retailer rankings according to consumers for the United States.
Amara launched in H-E-B in June, 2021 and has since increased the Company’s product line to include two new 100% Veggie flavours; Peas Corn & Carrots and Tropical Mango.
“We’re thrilled to be expanding our retail shelf footprint with one of our key retailers, H-E-B. It’s a true testament to Amara’s strong growth in the category and the changing customer. Customers are increasingly thinking about the food they eat and Amara’s truly the only baby food that can bring all the benefits of fresh with the convenience of shelf stable,” commented Jessica Sturzenegger, Founder & CEO of Amara Organic Foods.
Distribution to H-E-B in the United States adds to Amara’s strong retail footprint with distribution to many of North America’s leading big-box retailers, including: Walmart Canada, Whole Foods, Sprouts Farmer’s Market, Loblaws and more. Amara is focused on developing a blend of natural and traditional-big box retailers in order to become a household brand for every family. With strong demand in both natural and conventional channels, Amara continues to accelerate its omnichannel sales distribution strategy and strengthen its ecommerce platform.
