Vital Farms appoints Stephanie Coon as SVP of People and Strategy

AUSTIN: Vital Farms, a Certified B Corporation that offers a range of ethically produced foods nationwide, has appointed Stephanie Coon as Senior Vice President of People and Strategy.

Coon will lead Vital Farms’ People function in addition to her current team which includes Strategy, Project Management, and New Ventures.

“As we think about our long-term growth opportunities, we know our one true competitive advantage is great people,” said Russell Diez-Canseco, President and CEO, Vital Farms.

“As Stephanie has settled into her role, it’s become abundantly clear that she has a passion for people and culture. By combining these functions under a single leader, we’ll be unified in attracting talent that supports our growth initiatives and a culture that keeps our crew feeling engaged and inspired. All of this is critical to our success both now and in the future.”

Coon joined Vital Farms in August 2021 to build and lead the Strategy function at Vital Farms. Over the past six months, she has aligned the company around organization-wide objectives that include the specific and measurable initiatives that will drive Vital Farms’ long-term growth.

“I am humbled and excited by the opportunity to lead our People function,” Coon said. “Vital Farms has a values-driven and people-first culture that is truly very special. Nurturing this culture is central to everything we do across the business. I look forward to working with our passionate team to build on this strong foundation as we grow.”

Stephanie Coon continued, “As we continue our focus on scaling a world-class organization, this tighter link between where we are going, the processes we’ll put in place to get there, and, most importantly, how we engage, inspire, and develop our crew members is a powerful unlock for the business.”


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